How is Demographic used in Media ?

Demographics- These Key Words is wildly used in Media and Sociology, demographics mean to group people in order to know they needs. Media institutions use this to create the product that a specific group of people will buy. Media institutions create readers profile that involve all the information about the average customer. Those are linked with the characteristics that the average person who would want to buy it. Because of study of demographics, Media magazines, TV and other media institutions fulfill the reader’s expectations and earn millions. Without demographics media would not have a gender of the magazine or different types of them. Media demographics is considered in all small factors of the magazine, for example a title has to sound cleaver and formal for a business magazine when a woman’s magazine has to be polite and very stereotypical with woman. Those are the needs of society and the individual.

A – Higher managerial, administrative or professional. 3%

B – Intermediate managerial, administrative or professional. 15%

C1 – Supervisory or clerical, junior managerial, administrative or professional. 23%

C2 – Semi-skilled manual workers. 28%

D – Semi-skilled and unskilled manual workers. 18%

E – Casual labourers, unemployed, state pensioners. 13%

This is an example on how media institutions grade people. They have those statistics from the surveys that they take. For example we have a person who works as a factory worker and he earns 15 thousand pounds per year. This person is placed in a C2 category and can only afford 2 pounds for a music magazine, therefore the magazine will spend a certain amount of money so they make a profit.